Raise awareness of the evolving demographic landscape and the rights of older persons.

 Let's Raise awareness of the evolving demographic landscape and the rights of older persons by highlighting the significant growth of the global population aged 60 and over, particularly in developing regions. This awareness is essential to recognizing older persons as key contributors to economic and social development and to support the design of innovative policy solutions that respond to the challenges and opportunities presented by rapid population ageing, ensuring that no one is left behind.

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